SEO Beginners Tips

7/25/2011

As long as you are a blogger you must definitely see “SEO” acronym when you’re browsing through the internet. Even so, not all the bloggers know it deeply. One simple question you need to ask yourself. “Am I created this blog just to share my thought to my friends who has the url of my blog, or to expose my writing  the whole world? “

No matter the answer is yes or not, the myth is, once you have created the blog, everyone can view your blog by accidentally or purposely, unless you make it private. Before we move further, I want to describe what is SEO in simplest words:

What is SEO?

SEO stand for search engine optimization, which is the process of improving the visibility of a blog/website /web page in search engines such as Google, Bing, and Yahoo.

Other than that, if your site cannot be found by search engines or your content cannot be put into their databases, you are missing incredible opportunities available to websites provided via search. Search engines are a primary method of navigation for almost all Internet users. But, how they work?

SEO

How search engines do their work?

  1. Crawl the web- search engine crawl the Web to see what is there. This job done by a software called a crawler or spider. Spiders follow links page by page and index everything they find on their way. But you must know this:
    • Spider/crawler cannot read and index Flash movies, images, frames, JavaScript, password-protected pages and directories.
    • If your site contains a lot of the listed items above, you need to take a step to decrease them.
  2. Index its content-  For your information, the indexed pages are kept in a gigantic database, where it can be retrieved later. At this stage, it will identify the expressions and words that best describe the webpage and it will assign the webpage to certain keywords.
  3. Process – When a search request comes, the search string in the search engines with the indexed webpages in the database will be compared.
  4. Retrieving – Last but not least,  it will display the results in the browser which are sorted from the most related to the least relevant websites.

For your information, each search engine (Google/Bing/Yahoo) has different algorithm to calculate the relevancy. In other words,  it has difference techniques to measure the keyword density, links, or metatags. Hence, the search engines display the different search result in your browser for the same search string.

Now you have the basic concept of SEO. Later, you will learn how to optimize your blog/website through simple techniques. If you don’t want to miss the golden opportunity then subscribe to my feed or my newsletter to receive the update.

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